Archive | Bloggers

The Importance of Legal Documents and Disclaimers

Throughout 2004, the United States FTC (Federal Trade Commission) began an enormous attack on web companies that were lacking with the necessary legal documents on their own webpages, including disclaimers and privacy policies. Internet sites were banned and also the owners were charged substantial penalty fees. Even when your website is simply of a private, […]

Read the full story

Essential Internet Marketing

Starting an online business doesn’t have to be particularly difficult. That’s not to say that internet marketing success is easy – but providing you have some essential things in place then it’s possible to start making some money online pretty quickly. There are certain things however which stand between you and success. In this report I’m going […]

Read the full story

Internet Marketing Basics

So What Exactly is Internet Marketing? In its most basic form internet marketing involves driving traffic to a website and getting an action, such as a person on your email list or getting an action such as a sale. One of the first things you should do is build a blog in WordPress. What is […]

Read the full story

FTC Publishes Final Guides Governing Endorsements, Testimonials

Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. The notice incorporates several changes to the FTC’s Guides Concerning the Use of Endorsements […]

Read the full story

What the FTC Guidelines Mean to Your Business

The Federal Trade Commission has adopted Guides Concerning the Use of Endorsements and Testimonials in Advertising effective December 1, 2009. This 81-page document is replete with footnotes, countless acronyms and many confusing phrases such as employing, therein and containing. The gist of the guidelines is that if an operator of a website or publisher of […]

Read the full story

Affiliate Marketers – Will the FTC Shut You Down?

When the FTC announced that it was revising its 1980 Guides Concerning the Use of Endorsements and Testimonials in Advertising, I fully expected an outcry from the online marketing community, but I was wrong. There were a few “the sky is falling” comments, but all in all it would seem the change in the rules […]

Read the full story

Avoiding Legal Problems in Your Internet Business

If you own and/or operate an Internet business, you are required by law to comply with established laws, codes, and regulations. Being unaware of any of these laws is not considered a satisfactory alibi. In the eyes of the government, just because you didn’t purposely break any laws doesn’t mean you are innocent. You should […]

Read the full story

How to Write an FTC Guides Disclosure Policy

Effective on December 1, 2009, online affiliates, resellers, bloggers, podcasters, video producers, and other producers of consumer-generated online content began to be regulated in their online endorsements and testimonials by Guides issued by the Federal Trade Commission (FTC), and failure to comply can result in a hefty $11,000 fine imposed by the FTC. Now that […]

Read the full story

Avoiding MLM Scams

It’s no secret that when multi level marketing (MLM) is mentioned, many people think of illegal pyramid schemes and other scams. Follow these tips to check out an MLM company and you will be able to avoid MLM scams. 1) Contact the Better Business Bureau (www.bbb.org), the State Attorney General’s office and the Federal Trade […]

Read the full story

Affiliate Marketing – The Ideal Business Model?

Despite what some so-called ‘gurus’ might tell you, affiliate marketing success is not that easy to come by. Affiliate marketing is a specific business model that has its own unique set of techniques that you have to learn. You will also find that irrespective of the exact market segment you choose to go after, there […]

Read the full story