Archive | Advertisers

What the FTC Guidelines Mean to Your Business

The Federal Trade Commission has adopted Guides Concerning the Use of Endorsements and Testimonials in Advertising effective December 1, 2009. This 81-page document is replete with footnotes, countless acronyms and many confusing phrases such as employing, therein and containing. The gist of the guidelines is that if an operator of a website or publisher of […]

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Affiliate Marketers – Will the FTC Shut You Down?

When the FTC announced that it was revising its 1980 Guides Concerning the Use of Endorsements and Testimonials in Advertising, I fully expected an outcry from the online marketing community, but I was wrong. There were a few “the sky is falling” comments, but all in all it would seem the change in the rules […]

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Avoiding Legal Problems in Your Internet Business

If you own and/or operate an Internet business, you are required by law to comply with established laws, codes, and regulations. Being unaware of any of these laws is not considered a satisfactory alibi. In the eyes of the government, just because you didn’t purposely break any laws doesn’t mean you are innocent. You should […]

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Using Testimonials to Create High-Impact Sales Letters

Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences. When you write a sales letter, you need to introduce your product or service, outline its features and benefits, differentiate the product or service from those of your […]

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Affiliate Marketing – The Ideal Business Model?

Despite what some so-called ‘gurus’ might tell you, affiliate marketing success is not that easy to come by. Affiliate marketing is a specific business model that has its own unique set of techniques that you have to learn. You will also find that irrespective of the exact market segment you choose to go after, there […]

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Affiliate Marketers Most Common Mistakes

Having an online business, that earns you cash on auto-pilot is incredibly exciting. Although it is easy to form cash with affiliate promoting, solely a very few¬†little share in¬†affiliate commissions. By following the recommendation during this article, not solely can you avoid the common mistakes most affiliate marketers build, however you may additionally find out […]

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